Failing to invest in quality management is a recipe for losing customers. Find out how this concept can boost your business.
Around 84% of Brazilian consumers rely on the quality of a product to build brand loyalty.
Failing to invest in quality is a recipe for losing customers. The product needs to meet consumer expectations!
In view of this fact, it is inadmissible to neglect investment in this area. Because, although the results of investing in quality are obtained in the long term, the consequences of not investing are significant.
What is Quality Management?
Quality management is a set of measures and actions that companies adopt in order to achieve continuous improvement in their products and processes, so that they meet expectations.
Quality management aims to ensure that a product, service or organization is consistent.
Therefore, to ensure quality it is necessary to focus on continuous improvement, a committed team and quality management!
Quality Management Pillars
Quality management has some pillars, they are:
customer focus
The goal is to meet the customer's needs and exceed their expectations. It is by conquering the customer that a company achieves results. In this way, every contact with the consumer must aim to please and generate trust. Through the proper functioning of this pillar, customer loyalty and satisfaction will be possible, in addition to improving the organization's reputation and greater demand for products.
Leadership
Leading is motivating, inspiring and commanding people to achieve a goal. Therefore, effective leadership defines a purpose and inspires the group to achieve the company's quality goals. Good leadership results in a united team, results achieved, ease of communication and defined focus.
continuous improvement
This pillar is based on the concept that there is always something more to improve, so processes and individuals will be in constant evolution, improving the performance of the organization as a whole.
Seeking to improve more and more is essential to generate quality. With a focused leadership and goals set, the whole team evolves, the work becomes increasingly fluid and efficient, consequently, more productive. Continuous improvement is only possible through the unity of the entire team and process improvement.
Involvement of people
When quality is a constant agenda and the processes are focused on it, the team will feel motivated. Once a team starts to deliver results, others are inspired by it and will strive to reach the same standard.
Management by processes
For there to be standardization, all processes need to happen in a coherent and interdependent way. The well-executed execution of each process contributes to the quality of maintenance. For this, each process needs to be carried out with commitment and exceptionally.
decision making
Making decisions based on facts is essential for good results. For every decision made there is a different closure. Therefore, through data collection it is possible to analyze the processes and evaluate the possibilities, better investigating the cause and effect relationships, enabling a more conscious decision-making.
relationship management
In order to have sustainable results, it is necessary to maintain a good relationship with suppliers, partners, customers and cooperative members. Therefore, the main way to maintain a good relationship is to have a communication channel. A good relationship between an organization and its stakeholders is essential for the company's growth and performance.
>>Read also: Production Quality Control
How does Quality Management work?
Quality management is one of the most relevant concepts for the health of your business. She works to help managers, assessing the pain of clients and cooperating with strategic planning.
It is an action aimed at the organization. In other words, quality management is doing the right thing for your customers, employees, company and environment.
With the help of technologies, assertive strategies, employee participation and support from managers, quality management becomes possible.
Thus, through tools that help this process, it is possible to have control of the operations, visualizing the executions in a transparent way, allowing a better analysis of the performance.
Thus, it is possible to evaluate the real quality and define goals to be achieved.
Main advantages of Quality Management
As we have already seen, quality management is a decisive factor in the future and performance of your company, but after all, what are its benefits?
Increased productivity
With a well-done organization and process control, the operational day-to-day becomes much more productive, in addition to having a direct impact on the factory floor, making it possible to monitor the progress of production and project management.
Use of resources
By adopting a functional organization, it is possible to influence unnecessary costs, since, with pre-established processes and defined steps, it is possible to assess where there is waste and where resources can be better used.
customer satisfaction
When purchasing a product, consumers expect it to meet their expectations. Through the organization and control of processes and continuous improvement, the work and the product will increasingly have higher quality.
continuous improvement
By directing projects with fewer failures and errors for analysis and ensuring that all processes follow a high quality standard, process improvement will follow. Through continuous improvement, its industry continues to grow and gains more and more trust from customers, the market and cooperators.
Competitive advantage
Competitive advantage deals with the set of qualities that give value to the company's deliveries, enabling it to be a reference above competitors. After analyzing what is needed to stand out in the market, it is through quality management that the service will be improved with a focus on what the customer needs, aiming not only to meet, but to exceed expectations.
>>Read also: The 7 Pillars of Quality Management
How to apply Quality Management?
Now that you've seen that Quality Management is fundamental to your business, let's see the best way to apply it and what tools are needed for this.
To know the quality of your product, no one better than your customer to speak. Start with feedback from them, your employees and get to know your company's fame. You can collect this information through forms, online or face-to-face assessment channels, check sheets and the like.
Process optimization is a basic step for any quality management methodology. Fast and efficient operational is essential. This can be done with the help of specialized software and through good organization. The Flowchart is a tool that can help you in this step.
Aligned management is essential to implement quality management, in addition to defining the processes with the greatest impact, knowing your product mix and analyzing which ones have the highest demands and billing, analyzing inventory, product levels, costs and turnover rates .
Defining the guidelines and control points of the entire system through the construction of indicators causes a great impact on quality management, since the indicators can be both quantitative and qualitative, and comparing and measuring them will enable greater control.
In addition, performance control is also necessary in quality management. Through it, continuous process improvement is possible. An excellent tool for this step is the PDCA Cycle.
Improve the quality of your processes with BMS Tecnologia
Thinking about the importance of quality management, the necessary steps to implement it and the tools that will help you throughout this process, BMS Tecnologia has developed a way to automate all these steps.
This is possible through BMS Manufacturing 360, which eliminates quality analysis errors and problems with customer batches being held due to missing reports, reduces 100% of product delivery rejection due to missing reports, and produces a digital quality report, in addition to providing statistical digital quality control, quality analysis traceability and process improvement.
Talk to one of our consultants and find out how BMS Manufacturing 360 can help you reduce costs and have an automated quality control system!
